[Download] "Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation (Report)" by Academy of Educational Leadership Journal " Book PDF Kindle ePub Free
eBook details
- Title: Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation (Report)
- Author : Academy of Educational Leadership Journal
- Release Date : January 01, 2005
- Genre: Education,Books,Professional & Technical,
- Pages : * pages
- Size : 243 KB
Description
ABSTRACT The present study was undertaken in order to gain a preliminary perspective on the use of technology in academic instruction in Marketing in the United States. The sampling frame consisted of professors and others interested in marketing. A questionnaire addressing usage of various types of classroom hardware, software, and distance education activity, was modified from a previous study of finance professors. A "call for participants" was posted on the American Marketing Association's e-mail list service (ELMAR) during the fall of 2003. Marketing faculty members were requested to respond to the questionnaire through an Internet homepage, which was accessible via a provided hotlink. Usable responses were received from 102 marketing faculty.
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